Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

The Pros and Cons of Hiring a Real Estate Attorney

When one one gets involved in a property dispute in their city, why is it that the last resort happens to be the real estate attorney? Well, this is because most of the cases involve great professionalism and sometimes legal proceedings to help you get what you deserved, or protect you from the intricate lawsuits. While no property agent and adviser can guide you with total solicitation, the lawyer comes with greater benefits from all perspective. Every good thing has some flaws, and that goes same with the property lawyers as well. Let's find out what are the pros and cons of the real estate lawyers.

You can not be the master of all trades! No person is self competent to handle all the issues of his life, and especially when it comes in dealing with property related issues, which require higher professionalism, experience and legal expertise in dealing with the lawful proceedings. Moreover, you have higher chances of falling prey to the vandalism and deceit of the real estate agents. So, why do not you leave it to the more experienced ones, the real estate attorney!

Advantages of hiring the real estate lawyer

  • If you are a beginner, property dealing business can be quite complex and deceptive. You are unaware of most of the laws relating to the real estate industry, and various local laws. The property attorney comes as a rescue in guiding you with relevant solicitation. For all your property transactions and transactions, the lawyer will make you well versed in all the intricacies of the property business.
  • You are not an expert in understanding various terms, legal issues, nuances and intricacies of a purchase or sale contract. A lawyer helps in preventing you from blindly signing it without fully understanding the terms of contract. He prepares and reviews all the necessary property documentation on your behalf, and takes the necessary actions.
  • A large number of tax issues, environmental restrictions, condo association by-laws and other petty issues can make your property a deal into a distracting deal. A proper lawyer takes you out of such dungeon.
  • Helps you get the best deals and prices for your transaction. Protects you from fraudulent property lawsuits. If you get to purchase a damaged property without your prior notice, and if the seller is aware of it, with the help of your lawyer you can file petition against such lawyer and get restitution for such damage.

Disadvantages of hiring the real estate lawyer

  • Hiring a lawyer can involve higher service charges and contingency fees, adding an extra burden to you transaction.
  • Reliability and competency of a lawyer comes as a question. While all the lawyers would promise greater quality service and 100% success rate, the same may not be the case. You can end up paying more charges for such fraud and misery.

However, it is recommended to hire a competent property attorney for your property issues, or you can end up to more vandalism and fraud.

Can You Really Lose As Much Weight As a ‘Big Loser’ Each Week – And Would You Want To?

With shows like the Biggest Loser getting massive reviews and viewer numbers, clearly its hitting a chord with the general public. The show encourages massive weight loss on a weekly basis. How do we know how much is a reasonable amount of weight to lose? Is it true that you can only lose half a kilo per week. Let's take a look at what is realistic – and achievable – for you …

First off, is it really possible to drop fat as quickly as the contestants on The Biggest Loser? Can the man on the street (or you :) take these kind of losses without a team of trainers, nutritionists and camera men following their every move? Or are the massive and speedy losses on the show nothing more than clever marketing and a not-so-subtublic manipulation of the viewer?

I did a little research to find out just how much weight some of our contestants have stacked up. At the time of my research the show was airing Week 11. Here's a summary of total weight loss for the final four contestants at that time:

Sam: just over 40kg (88 pounds)
Cosi: close to 48kg (105.6 pounds)
Alison: around 36kg (79.2 pounds)
Gary: close to 59kg (129.8 pounds)

The weekly weight loss (divided by 11 just to keep it simple, although obviously they would have lost different amounts each week) is shown here:

Sam: 3.63 kg p / week (7.9 pounds)
Cosi: 4.36 kg p / week (9.6 pounds)
Alison: 3.27 kg p / week (7.2 pounds)
Gary: 5.36 kg p / week (11.8 pounds)

Just in case you're interested, this averages out at a body weight percentage loss of around 2.8 weekly. If you matched this to the 'average' 70kg woman, that would equate to 1.96kg per week, and for a 90kg man it would be around 2.66kg per week.

Does not sound like too much, really, does it? I'm sure many readers out there would be thrilled to lose this amount of weight each week, and not necessarily consider it extreme.

But let's think about that. In my experience most of you have heard over and over that healthy weight loss is around 0.5-1kg per week. In fact, every health expert, resource or study I've mentioned that a 'healthy' (as in mainly fat, and sustainable) amount of weight loss is just that – around half a kilo per week for women, and 1 kilo for men. Extremely overweight people are said to be able to lose 1.5 kg per week.

If we take this as a gospel (for now), then clearly the BL contestants are losing weight much faster than they should be in order to keep it off. According to Anne Collins, fat loss expert extraordinaire,

'When we lose weight we do not just lose fat. We lose a combination of body fat, and muscle tissue. Studies show that when we diet, the weight we lose is on average 75 percent fat and 25 percent muscle. (Also) remember water accounts for about 70 percent of the total body weight of an average person, with muscle tissue containing roughly 75 percent water (plus 20 percent protein and 5 percent minerals), and body fat containing roughly 50 percent water. '

How is this relevant?

When you lose weight quickly, your body will shed muscle and water before it lets go of fat stores. This is because your body views rapid weight loss as a threat to your survival – your physiology assumes that you must be low on resources (food), or on the run. Why else would you starve or over-exercise yourself?

In order to preserve life (yours!) Your very intelligent body gets rid of the less important stuff – like muscle. Yep, that's the metabolism boosting stuff in case you forgot. After all, fat stores will keep you alive for longer.

So the long and short of it is that losing weight too quickly will not only mean you lose muscle and water over fat, but you will also (at least semi) permanently lower your resting metabolic rate, meaning that the same amount of food you used to eat will cause you to gain more weight.

This is where the concept of the 'yo-yo effect' comes in to play – the idea (reality) that most diets result in a bounce-back effect that leaves the sorry soul in question more overweight than when they started.

NOT good.

But that's not really the full story. Here's where it gets even more confusing (or interesting, for the thinkers among you).

o If your body is under a lot of stress, you can not safely lose weight. Basically, your body will not allow you to. This is because stress is a threat to your survival – and your body can not distinguish between our modern day stress of a demanding job or unsettled relationship, and the stress of a threat on your life. Therefore, your body views all stress as a threat to your survival – and attempts to give you a fighting chance by keeping a protective layer of fat that will not go away regardless of what you eat or how you exercise.

o According to William W. Wolcott, author of The Metabolic Typing Diet, 'It is not uncommon for people to gain weight in response to stress. Weight gain literally represents a protective layer, an insulator, against the pain and suffering of the stress. In such cases, diet, nutrition, and exercise are powerless to resolve the problem '. Solution: put steps into place to detoxify stress. This includes eating correctly, but also taking time out.

o Ironically, cutting back calories to an extreme or doing high amounts of cardio exercise can also prevent you losing weight.

o Even if you are losing weight at the 'safe' rate of, you will still find your lean muscle mass decreases to some extent. In the long run this means you will lower your metabolism and possibly gain weight back. The only way to counteract this is to perform resistance exercise. I'd recommend at least 1-2 half hour sessions per week, for maintenance, or more if you're looking to gain a significant amount of muscle.

o A final spark of hope – Over the years I have known clients to 'lean up' in an incredibly fast manner. Without losing a significant amount of muscle – and I'm not just talking abut extremely overweight people. I'm going to finish this article with my hot tips for maximizing weight loss from fat.

MAXIMISE YOUR FAT LOSS

1. Eat correctly. Trust me on this – pill popping is NOT how the human body achieves true health and weight loss. Choose natural, minimally processed sources of carbohydrates, fat and protein.

2. Sleep correctly. Numerous studies have shown that building up a sleep debt will result in rampant stress hormones that cause your body to store fat. Regardless of how you eat or exercise. I've written many articles on the topic myself.

3. Think correctly. I do not care how 'airy fairy' this sounds – your thoughts do have power. If you believe and tell yourself that you can not lose weight, you WILL NOT lose weight. Positive thinking on its own may not cut it, but it sure is not going to hurt. Build confidence and promote positive action by telling yourself that you can and will improve your health and weight.

4. Reduce stress. We've spoken about how stress hormones cause you to store fat. If you really can not change your lifestyle, put steps into place to relax and recuperate. Using your one free hour pounding the treadmill is not always the best option. But ask yourself this. Can you REALLY not change your lifestyle? If your life depended on it I bet you would walk out of the job, relationship, situation or whatever it might be. Guess what? Your life does depend on it.

I guess when all is said and done, the rapid weight loss of Biggest Loser contestants may not be possible or ideal for most people. This next I believe the show does a brilliant job of inspiring people to reach, to fight, to do whatever it takes to achieve their dreams. I think if you asked them, the BL contestants would tell you that they had definitely been living life.

How 'bout you?

Life is Now. Press Play.

Are Motorcycles Covered Under California Lemon Law?

When you buy a motorcycle, either from a previous owner, or from a dealer, you expect to run properly. Having to repair the vehicle on and on should make you a bit suspicious. Failing to properly function after a consecutive number of repair attempts is a clear sign that you deal with what is commonly known as a "lemon". We know that there are specific consumer laws regarding lemon car in California, but does the law also cover lemon motorcycles?

Yes, motorcycles fall within the scope of California's Lemon Law. If you have had promised warranty repairs or excessive time in the repair shop, then you should call a lemon law lawyer for further assistance. California law covering motorcycles, trailers and boats is a bit different that the law covering cars. Under the California Lemon Law, motorcycles are covered by Civil Code section 1793.2 (d) (1) which covers "consumer goods."

Consumer goods are covered by lemon laws if they are sold with a written warranty and they are bought for personal or household use. Just like cars, consumer goods must be subjected to a reasonable number of repairs before being declared "lemons". But, unlike cars, a manufacturer can repurchase the product or replace it in order to fulfill its obligations under the California's lemon law. The good news is that the found defect need not "fundamentally impair the use, value or safety", meaning that you can recover your money even for some minor defects.

Typical defects compromising the safety of driving a motorcycle, making lemon cases stronger than in the case of cars. It is important to collect as much of the repair documentation as possible. They will support your claim and will allow you to settle the claim faster. Also keep track of accidents during operation of the bike is also helpful. Sale documentation and warranties provided at the time of sale can again make a claim stronger and easier to obtain a refund.

Owners of faulty, lemon motorcycles can ask for a replacement motorcycle or a full buyback. The latter will include:

• Full motorcycle price or paid monthly payments and down payment
• Registration fees
• Sales tax
• Incidental damages
• Vehicle rental cost and towing reimbursements
• Attorney`s fees

However, a small amount of money may be calculated and deducted from the repurchase costs, The sum of money is based on the mileage that the motorcycle was driven for prior to the first problem.